Webinar: Gain Revenue & Readership with Branded iPhone Apps

Would you like to present your brand and content to the large and growing iPhone audience? Are you interested in better monetizing your content? 

On the last day of this month -- March 31st -- we'll be hosting a free webinar titled, "Gain Revenue & Readership with Branded iPhone Apps -- Reed Business Case Study."  If you're a regular visitor to this blog, you'll already know about the neat iPhone app that NewsGator built for Reed Business' Variety.com. 

Reed Business’ Variety.com is capturing new audiences and generating additional revenue with a branded iPhone App that gives readers on-the-go access to Variety.com’s high-quality entertainment news. The iPhone App features Variety.com’s news, reviews, photos, videos, and search capability.          

Now is your chance to do what Reed Business has done, which is make money while delivering your content, branding, and messages to the massive, and growing, iPhone audience. It’s a win-win situation: expose more people than ever to your content and make money while doing it with advertising from your own ad system or from NewsGator’s innovative AdBurner platform.  This webinar will help you learn how to do just that.

So, join Reed Business’ RB Search’s CTO, Brien Tate, and NewsGator’s GM of Media & Consumer Products, Walker Fenton on Tuesday, March 31st at 2pm EST for this 30-minute, free webinar where they will discuss:

• The differences between iPhone Apps and web applications
• The benefits of making your content available via an iPhone App             
• How to monetize your iPhone App             
• How to publicize your iPhone App             
• An iPhone App case study featuring Reed Business/Variety.com       

This webinar will be highly beneficial for Interactive & Digitial Media Content Providers, Advertising management, Web managers, Business Development managers, Mobile application managers, and Marketing managers.

Sign up for the webinar today!

NewsGator & University of Michigan Collaborate on Social Computing Executive Education Course

Today The University of Michigan School of Information Executive Education program announces that they are collaborating with NewsGator to offer a course entitled "Making Social Computing Work in Your Enterprise."  This course, which takes place June 1-3, 2009, will offer a conceptual framework for understanding Enterprise 2.0 in terms of business objectives as opposed to specific technology features.  In addition, the course also will explore economic, social, and psychological principles that are critical to making Enterprise 2.0 rollouts succeed. 

Paul Resnick, coordinator of the university's social computing specialization explains that this course is being offered in response to the fact that "online communities, social networking, and user-contributed content dominate the consumer world" and that, as a result, "businesses yearn to capture the power of these new models to improve performance."   

In specific, the June course will address three central questions:
• Which technology features are most useful for meeting business goals?
• Which organizational and social interventions should accompany a technology rollout to ensure productivity gains?
• Which metrics should be used to predict the value of a proposed Enterprise 2.0 project, and to manage the project on an ongoing basis?

The School of Information decided to collaborate with NewsGator because of our experience helping hundreds of enterprises implement social computing solutions and measure the benefits.  NewsGator will provide case studies, best practices, ROI tools, and other research materials.

As J.B. Holston, NewsGator's CEO, says, this collaborative course "will immerse managers, executives, and sales and service consultants in the University of Michigan's rich pool of social computing knowledge. Professors and graduate students live, think, breathe, and shape the science of social computing, and course attendees will go back to work enlightened and empowered by the university's knowledge."

You can register for the course here.