I'm really pleased to announce the unveiling of two new widget campaigns that utilize some of the richest features of NewsGator Technologies' widget framework. Portable cobranded widgets extend your brand, and related topics widgets offer up trusted content to enhance readership.

Discovery Channel and HowStuffWorks.com today introduced these syndicated content offerings for online news publishers' Web sites. Here's what each one has to offer:

Discovery Channel's Science and Technology News Widget
From cutting-edge medicine and renewable energy to nanotechnology and flying cars, Discovery Channel’s portable widget features science and technology news from its award-winning Discovery News service. Since 1998, Discovery News has produced breaking news and in-depth coverage and analysis of technology and space-related news, as well as developments in earth sciences like meteorology, geology and ecology. With credible and compelling science and technology content updated daily, the new portable widget provides publishers such as online news organizations with a turnkey solution to bolster science and technology coverage and engage online audiences.

“With our high-quality engaging content, Discovery Channel has always been a trusted source for people online who want to explore the rapidly advancing world of science and technology,” said Iain Langridge, vice president, operations, digital media, Discovery Communications. “Using NewsGator’s service, we provide publishers a way to deepen their consumer experience with original science and technology news from a credible brand in an easy-to-distribute-and-digest package.”

HowStuffWorks.com’s Related Topics Links
HowStuffWorks.com, the Web site famous for demystifying the world, is on a similar mission to better inform visitors while supporting publishers. HowStuffWorks.com’s new “Related Topics” offering allows visitors of a participating newspaper’s or content partner’s site to follow related topic links next to a story they are reading and discover articles that illuminate the original story.

“People want to know more about the world around them. The news tells readers what happened, HowStuffWorks.com explains why and how,” said Jason Hoch, vice president, product development, HowStuffWorks.com.  “From the ways in which a tornado forms to the science behind multiple births, the new ‘Related Topics’ modules offer readers more in-depth information on the latest headlines allowing them to learn more and further satisfy their curiosity.”

“Succeeding on the Web means putting your content where your consumers want it, when they want it, and NewsGator’s Syndication Service does that by making it easy to share content with other sites in ways that benefit both the publisher and the audience alike,” said Walker Fenton, general manager of NewsGator’s media and data services division. “Our offerings bring tremendous value to publishers by giving them greater access to high-quality content from trustworthy and recognizable brands like Discovery Channel and HowStuffWorks.com.”

The new Discovery Channel and HowStuffWorks.com offerings seamlessly integrate into a publisher’s Web site – augmenting the publisher’s existing content with relevant partner information that increases page views and ad revenue, improving search engine optimization and increasing lift. The offerings are available to qualified media companies, and there are no maintenance or resource requirements.

Want more info? Here are a few helpful links to get started:

• Sign up for a cobranded Discovery Channel Widget: http://dsc.discovery.com/widgets/newsgator/signup-page.html
• Discovery Channel widget featured in the NewsGator Widgets gallery: http://newsgatorwidgets.com/GalleryDSCCobrand.aspx
• Sign up for a HowStuffWorks.com related content widget: http://newsgatorwidgets.com/hsw/
• Watch a screencast about the HowStuffWorks.com widget: http://newsgatorwidgets.com/hsw/howtohsw1.aspx
• Watch a screencast on how to get started with the HowStuffWorks.com widget: http://newsgatorwidgets.com/hsw/howtohsw2.aspx