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March 23, 2009

Interview with NewsGator's CEO J.B. Holston

Many of you know that there are lots of different things going on at once at NewsGator!  As Walker Fenton, GM of NewsGator's Media & Consumer products told SexyWidget's Lawrence Coburn last week:

There are a lot of moving parts in NewsGator.  It’s probably easiest to distill the three main things we do: first, and probably what we’re best known for, are RSS-solutions and readers (such as NewsGator Online, FeedDemon, Netnewswire, Netnewswire for iPhone etc.); however, we’re also heavily involved with social computing and RSS for the enterprise – in specific, adding significant tools and functionality to Microsoft SharePoint through our NewsGator Social Sites product (which you could think of as Facebook for the enterprise), which is a behind-the-firewall social computing platform.  

The other side of the company is generally referred to as “Media & Consumer” and we focus on ways to help companies extend their brand’s reach, exposure and content, through syndication, in multiple different ways.  We have several products that help companies do this, such as our social widgets, our related content offerings, our custom-built, branded iPhone applications, and something we now terming “NewsGator Publisher Suite,” which includes a host of tools that allow companies to syndicate their content, increase brand exposure, enhance revenue (such as our new “AdBurner” program, which is a pre-packaged, integrated ad placement service that can cover a company’s entire ad inventory in widgets, related content, or iPhone applications.)

Now, a site called Social Networking Watch has interviewed our CEO, J.B. Holston, about the goings-on at NewsGator.  While their discussion, unlike the one online between Walker and Lawrence Coburn of SexyWidget, is more focused on our enterprise offerings (than content syndication), it is still a worthwhile read.

Check it out here.

  

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Josh Larson
Assistant Marketing Manager
joshl@newsgator.com





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