Reed Business’
Variety.com is capturing new audiences and generating additional
revenue with a branded iPhone App that gives readers on-the-go access
to Variety.com’s high-quality entertainment news. The iPhone App
features Variety.com’s news, reviews, photos, videos, and search
capability.
Now
is your chance to do what Reed Business has done, which is make money
while delivering your content, branding, and messages to the massive,
and growing, iPhone audience. It’s a win-win situation: expose more
people than ever to your content and make money while doing it with
advertising from your own ad system or from NewsGator’s innovative
AdBurner platform. This webinar will help you learn how to do just that.
So, join Reed
Business’ RB Search’s CTO, Brien Tate, and NewsGator’s GM of Media
& Consumer Products, Walker Fenton on Tuesday, March 31st at 2pm EST for this 30-minute, free webinar
where they will discuss:
The differences between iPhone Apps and web applications
The benefits of making your content available via an iPhone App
How to monetize your iPhone App
How to publicize your iPhone App
An iPhone App case study featuring Reed Business/Variety.com
This webinar will be highly beneficial for Interactive & Digitial Media Content Providers, Advertising management, Web managers, Business Development managers, Mobile application managers, and Marketing managers.
Over at the NewsGator Technical Blog, one of our Technical Support Engineers introduces you to a cool new feature on Editor's Desk, our powerful, easy-to-use widget creation platform. As she says:
"If you're a regular reader of this blog, I hope a lot of the articles
have empowered you to make the snazziest widgets possible using our
highly-configurable framework. One thing I find myself struggling with,
and something that I haven't touched on much before, is the best
possible way to find the richest and most relevant content for your
widget (or your reader)."
So if you're interested in learning more about improving the quality and relevancy of content for your widgets, you should definitely check out this post.
As many of you know, NewsGator has had a presence on Twitter for quite some time now. Our first Twitter account -- "Newsgator" -- covers everything related to our RSS readers, the enterprise side of our business, social computing, NewsGator SocialSites (for Microsoft SharePoint).
More recently, in fact almost exactly a year ago, we launched our second Twitter account -- "Newsgatorwidget."This account covers everything related to our Media & Consumer products such as content syndication, widgets, related content, branded iPhone apps, AdBurner, and our Publisher's Suite.
Most recently, one of our Technical Support Engineers, Jenny, launched our "Newsgatortechie"account. This account covers everything technical related to our Media & Consumer products mentioned above as well as other sometimes random subject matters that interest Jenny.
We decided create a Twitter page within our site and use our handy-dandy Editor's Desk platform to create a widget that pulls all three Twitter feeds into one handy, viral widget. If you want to stay up to date with all things NewsGator, grab this widget today!
There are a lot of moving parts in NewsGator. It’s probably easiest
to distill the three main things we do: first, and probably what we’re
best known for, are RSS-solutions and readers (such as NewsGator
Online, FeedDemon, Netnewswire, Netnewswire for iPhone etc.); however,
we’re also heavily involved with social computing and RSS for the
enterprise – in specific, adding significant tools and functionality to
Microsoft SharePoint through our NewsGator Social Sites product (which
you could think of as Facebook for the enterprise), which is a
behind-the-firewall social computing platform.
The other side
of the company is generally referred to as “Media & Consumer” and
we focus on ways to help companies extend their brand’s reach, exposure
and content, through syndication, in multiple different ways. We have
several products that help companies do this, such as our social
widgets, our related content offerings, our custom-built, branded
iPhone applications, and something we now terming “NewsGator Publisher
Suite,” which includes a host of tools that allow companies to
syndicate their content, increase brand exposure, enhance revenue (such
as our new “AdBurner” program, which is a pre-packaged, integrated ad
placement service that can cover a company’s entire ad inventory in
widgets, related content, or iPhone applications.)
Now, a site called Social Networking Watch has interviewed our CEO, J.B. Holston, about the goings-on at NewsGator. While their discussion, unlike the one online between Walker and Lawrence Coburn of SexyWidget, is more focused on our enterprise offerings (than content syndication), it is still a worthwhile read.
NewsGator is a company that
sort of snuck up on me in the widget space. One minute I knew them as
an RSS Reader, and then seemingly overnight, they have established
themselves as a leading player in helping companies leverage widgets to
extend the reach of their content. Curious to learn more about them, I
sent them over a few questions about their business.Walker
Fenton, General Manager for NewsGator's Consumer and Media Products,
was kind enough to conduct this email interview with me.
Check out the very informative interview here for a unique, behind-the-scenes look at what's going on at NewsGator and where we're headed in the future!
I'm excited to announce today that Public Radio International (PRI) has tapped NewsGator to syndicate their high quality content across the web through free widgets. The premise behind this offering is that listeners increasingly find their radio online, so PRI -- with help from NewsGator -- decided to syndicate their content through viral widgets that serve up both audio and text headlines. These widgets capitalize on the fact that radio-related websites saw a 30% jump in visitors last year.
If you're not familiar with PRI, they produce and distribute programs such as "The World," "The Takeaway," "This American Life," and also distributes news services like BBC World Service and Capitol News Connection. In fact, PRI provides more than 400 hours of audio content each week, which is heard by 12 million listeners on over 800 public radio stations as well as online via streaming, podcasts and on-demand.
The new viral widgets, which are available at http://www.pri.org/pri-widgets, feature an in-page audio player as well as headlines of PRI stories so listeners can freely embed them wherever across the social web they like: on web sites, blogs, social networks, and personalized start pages, for example. These widgets were created to automatically to track usage volume as well as to allow PRI editors customize the widgets' look, feel and behavior through our Editor's Desk platform.
The new PRI widgets are offered in three separate flavors:
an Economic Security widget
a Global Health & Development widget
a Social Entrepreneurship widget [note: shown at right]
Also neat is the fact that other media organizations can co-brand the PRI widgets with their own logo upon request to PRI. Headlines link back to the approved co-brander's site, increasing page views, time spent on site, and brand visibility. In addition, there are no setup, hosting or licensing fees for co-branders.
As Walker Fenton, GM of NewsGator Media & Consumer products, says, "PRI is the epitome of quality programming an exemplar of how premier content producers are expanding audience and consumer choice at the same time. Media today is as much about reaching out to listeners where they are as attracting them to your station or site, and that's what NewsGator Widget Services help accomplish for our customers.
Since newspapers and media companies represent a substantial base of clients for NewsGator's Media & Consumer products,
and since nearly every day recently we hear of another newspaper either
on its death bed, or being shuttered all together -- along with some
seemingly sounding the death knell of the entire industry -- I stumbled along an article today that I think is highly pertinent to the discussion of this topic.
A this year's SXSW, author Steven Johnson said, "I am bullish on the future of news. I am not bullish on what is happening in the newspaper industry; it is
ugly and it is going to get uglier. Great journalists are going to lose
their jobs and cities are going to lose their newspapers."
However, Johnson makes sure to say that he believes that "panic that newspapers are going to disappear as businesses," is unfounded. He adds, "then there is panic that crucial information is going to disappear
along with them. We spend so much time figuring out how to keep the old
model on life support that we don't figure out how to build the new
one." This serves no purpose either, according to Johnson.
To read more about what he has to say on this compelling topic, and some of his predictions for the future of the industry, check out the full AFP article here.
Reed Business’
Variety.com is capturing new audiences and generating additional
revenue with a branded iPhone App that gives readers on-the-go access
to Variety.com’s high-quality entertainment news. The iPhone App
features Variety.com’s news, reviews, photos, videos, and search
capability.
Now
is your chance to do what Reed Business has done, which is make money
while delivering your content, branding, and messages to the massive,
and growing, iPhone audience. It’s a win-win situation: expose more
people than ever to your content and make money while doing it with
advertising from your own ad system or from NewsGator’s innovative
AdBurner platform. This webinar will help you learn how to do just that.
So, join Reed
Business’ RB Search’s CTO, Brien Tate, and NewsGator’s GM of Media
& Consumer Products, Walker Fenton on Tuesday, March 31st at 2pm EST for this 30-minute, free webinar
where they will discuss:
The differences between iPhone Apps and web applications
The benefits of making your content available via an iPhone App
How to monetize your iPhone App
How to publicize your iPhone App
An iPhone App case study featuring Reed Business/Variety.com
This webinar will be highly beneficial for Interactive & Digitial Media Content Providers, Advertising management, Web managers, Business Development managers, Mobile application managers, and Marketing managers.
NewsGator's Brent Simmons, creator of NetNewsWire (for Mac & for the iPhone) has created a nifty little iPhone app for one of NewsGator's investors, Brad Feld. For those of you who don't know Brad, he's a Colorado-based early stage investor and entrepreneur, and is on NewsGator's Board of Directors. His blog features incisive insight that is sure to be of interest for anyone interested in startups, entrepreneurship, investments, technology, and more.
"When the iPhone first came out, Brent Simmons created an iPhone version of NetNewsWire
which was dynamite. He iterated quickly on this and realized that it
could be the core of an iPhone app business built on top of the
NewsGator / NetNewsWire framework. This has resulted in a new product
for NewsGator – the NewsGator iPhone App Framework. They needed a “test app” to harden the framework and I quickly
volunteered (ah – the special privileges of a nerdy early investor.)
The result is the Brad Feld iPhone app, but more importantly a deep iPhone app dev framework."
So, if your organization is looking for ways to get your messages, brand, and articles in
front of new audiences or searching for new
revenue streams, check out our branded iPhone apps today. Oh, and you can get the Feld iPhone App here.
In an effort to continually improve the content and usefulness of this blog, I've created a poll to allow people to say what they'd most like to see (more of) on this blog. Please pick from the categories below or suggest your own. Your feedback will help me keep this blog relevant, interesting, and helpful, so I hope you'll participate. Thanks in advance!
