Last month, I introduced you to our innovative new advertising solution called AdBurner, which optimizes ad placement, management and revenue across any platform.  I also explained that this program is the result of an impressive collaboration with the following partners: Technorati, Admeld, Gigya, Medialets, and Tremor Media.

As a reminder, the premise behind our creation of AdBurner is the realization that a significant roadblock for media companies attempting to monetize social media and mobile applications has been the lack of process standards and optimization methods for inserting and tracking ad placements.  NewsGator's announcement today brings welcome relief to media clients struggling with explosive ad inventory growth and literally hundreds of online ad networks complementing their own internal ad sales efforts.

With AdBurner, NewsGator's premium publisher clients can choose to monetize via high value display ads, video pre-roll and overlays, widget ads, and iPhone display ads through an integrated process engine and a single management console.   And, in addition to managing ad units inserted into products that NewsGator provides to publishers, the process integration extends to unrelated online ad inventory.

I wanted to let you know that we have a new page up on AdBurner that includes a spiffy graphic which much better demonstrates the power of our new advertising solution than me simply telling you about it.  You can view this new content on AdBurner here, and the graphic we've included along with that new information -- above.