Michael Leis, over at iMediaConnection, has an interesting piece on four particular brands that he believes might benefit from creating desktop widgets to add to their marketing efforts. 

He lists Costco, CoverGirl, Starbucks, and Bang & Oulfsen as companies he thinks should go this route.  Do you agree with him?  Can you think of other companies for whom going in this direction would enhance the end user's experience? 

Or, perhaps more importantly, are desktop widgets even the right direction to be going in -- period?  Leave your thoughts!

Check out the full article here.