I'm excited to announce a new feature set that we're offering here at NewsGator: Related Content.  As Walker Fenton, GM of NewsGator's Media & Data Services, asks quite simply, "why leave readers wanting more when you can actually give them more, automatically, and keep them on your site and clicking through?"  Of course, you wouldn't in an ideal world, and here is where our related content offerings come into play.

We are offering two different types of related content features:

• A related stories widget that offers readers headlines for stories they may be interested in.  It works quite simply: when they click on a headline, a fly-out window appears with the opening paragraphs of each story; another click reveals the full article, and ads can be embedded at every turn.
• A related topics page which automatically presents contextually related topics to readers as key words.  Readers click on the key word of interest and are redirected to a page of stories relevant to the key word.

Both of these related content services have multiple benefits:

• they get readers more engaged with your site's content
• they generate additional ad revenue for you
• they enhance SEO by expanding content, providing another channel to gain readership and increase page views
• the services also eliminate publishers' reliance on traditional paid news sources

But the related content widgets are only as good as the content behind them, right?  Well, bet you didn't know this: every day we add 8.5 million new articles to our database, indexing and aggregating 3.6 million different feeds and archiving 4 years of content!  This huge database of content -- in fact, the industry's largest such repository of free content -- a result of our pioneering RSS reading/delivery services, is offered to publishers who wish to supplement their own content with related stories from 3rd parties. We even track more than 44 million "relevance events" in this activity, ensuring related content is truly relevant!  It's quite simple: the more content to draw from, and the better indexed that is, the better the related content supplied by our widget offerings.

What's more, publishers have control over their widgets' look and feel, search action, and content sources through our existing Editor's Desk platform; this makes it quick and effortless to build, manage, and track these new related content widgets. And we also offer flexibility in pricing for our related content services: hosted (transaction based) and free (ad supported with revenue-sharing).

You can read more about our related content offering here.  Or, read the official press release here.

Even better, you can sign up for our upcoming, FREE WEBINAR on this exciting new offering here.