If you haven't had an opportunity to read Virginia Heffernan's piece, "Content & Its Discontent," which appeared in last week's New York Times Magazine, do yourself a favor and check it out.  Her article is highly relevant to the current content "climate," and while not explicitly mentioning widgets, is highly pertinent to anyone packaging, distributing, consuming, or analyzing online or digital content.

"...We have to change. We have to develop content that metamorphoses in sync with new ways of experiencing it, disseminating it and monetizing it. This argument concedes that it’s not possible to translate or extend traditional analog content like news reports and soap operas into pixels without fundamentally changing them. So we have to invent new forms"

Check out the entire article here, and let me know what you think about it.