Since NewsGator Media & Consumer Products is now offering branded iPhone apps for media clients -- indeed, we just had a successful free webinar on the subject last week -- I thought this post, "The Mobile Application Rush: Is the iPhone Really Leading the Way?" makes an interesting read. 

Compete's Eleanor Baird asks the simple question:

Are iPhone owners really interested in mobile applications any more than other Smartphone users, or is it just hype? 

According to her analysis, the answer is a resounding yes.  First, she reports that a full third of of Smartphone owners don't have any applications on their phone, whereas only 7% of iPhone users can say this.  Also, nearly three-quarters of iPhone users have 5 or more applications on their phone, while only one-fifth of Smartphone owners can claim this.  (You can read the full article here.)

The popularity of iPhone applications, then, underscores the relevance of NewsGator's Branded iPhone Apps, which enable you to:

• Deliver a branded media experience to iPhone users via a custom, native App
• Include text, images, audio, and video
• Market your App on the Apple App Store
• Monetize your App with sponsorships
• Minimize development and support costs with NewsGator’s hosted service
• Provide a superior experience over web Apps by enabling offline features and a richer, faster user experience

You may read more about our iPhone offerings here.