A cool story today regarding Tribune Media Services (TMS) & NewsGator Widgets.  TMS has launched an entire line of brand new sports widgets to sell to online newspapers; all of these widgets are powered by NewsGator.  These widgets will provide allow visitors to local newspapers' websites to keep up-to-date on the TV game schedule for all major professional and college team sports. Wow!  Talk about comprehensive.

NewsGator created a Baseball on TV widget earlier this year for them as a test case.  They were happy with the widget's impact -- which did things like increase viral host views, offsite page views, offsite interaction, and brand reach -- and decided to launch an entire line of sports TV widgets to include all pro & college sports and teams.  NewsGator created all of the sports widgets, which:

• provide local ad inventory for newspapers
• quickly and easily integrate into a newspaper's website
• are viral so can go to many different places on the web
• provide flexible setup options to account for home teams, TV markets, etc.

TMS will now sell these widgets to affiliate newspapers to enable their online sites to become a one-stop local market leader in online sports TV information.  We'll let you know as soon as some of these widgets launch.  In the coming months, if you see a localized TV sports widget on an online newspaper, there's a good chance it's powered by NewsGator.

You can view the full press release here.