TMS Expands Sports Widgets Powered by NewsGator
A cool story today regarding Tribune Media Services (TMS) & NewsGator Widgets. TMS has launched an entire line of brand new sports widgets to sell to online newspapers; all of these widgets are powered by NewsGator. These widgets will provide allow visitors to local newspapers' websites to keep up-to-date on the TV game schedule for all major professional and college team sports. Wow! Talk about comprehensive.
NewsGator created a Baseball on TV widget earlier this year for them as a test case. They were happy with the widget's impact -- which did things like increase viral host views, offsite page views, offsite interaction, and brand reach -- and decided to launch an entire line of sports TV widgets to include all pro & college sports and teams. NewsGator created all of the sports widgets, which:
- provide local ad inventory for newspapers
- quickly and easily integrate into a newspaper's website
- are viral so can go to many different places on the web
- provide flexible setup options to account for home teams, TV markets, etc.
TMS will now sell these widgets to affiliate newspapers to enable their online sites to become a one-stop local market leader in online sports TV information. We'll let you know as soon as some of these widgets launch. In the coming months, if you see a localized TV sports widget on an online newspaper, there's a good chance it's powered by NewsGator.
You can view the full press release here.


