Raycom Media's WAFB Recipe Widget
One of NewsGator widget's clients is Raycom Media. Raycom owns 42 television stations, primarily in the southeast US. One of their affiliates -- Baton Rouge's WAFB Channel 9 -- has a very successful recipe widget (seen at right) which we created for them. I'm highlighting it today because of its very high interaction rates, which proves it's connecting with visitors to WAFB's online site.
At NewsGator we measure both in-page statistics (where the widget originally lives, which is WAFB's site) as well as viral statistics (additional sites the widget has been added to when people click "get this"). The statistics for both are very impressive.
For starters, 6% of people who visit WAFB's site clicked on the recipes in the widget. While this may not sound that high, generally a 1-2% interaction rate with widgets is considered good. In addition, 16% of site visitors either rated the recipes or e-mailed them to other people; that means that nearly one in five site visitors are engaging with the widget. Impressive. The viral statistics are equally impressive: 3% of visitors to sites (other than WAFB) where the widget have been added click on the recipes, and 19% of visitors either rate the recipes or e-mail them to friends.
These high rates of interaction and engagement prove that Raycom Media and WAFB did all the right things when deploying the widget, such as making it prominent and visible, allowing people to put it on other sites, making the content within it relevant and interesting, and promoting the widget.
At NewsGator we measure both in-page statistics (where the widget originally lives, which is WAFB's site) as well as viral statistics (additional sites the widget has been added to when people click "get this"). The statistics for both are very impressive.
For starters, 6% of people who visit WAFB's site clicked on the recipes in the widget. While this may not sound that high, generally a 1-2% interaction rate with widgets is considered good. In addition, 16% of site visitors either rated the recipes or e-mailed them to other people; that means that nearly one in five site visitors are engaging with the widget. Impressive. The viral statistics are equally impressive: 3% of visitors to sites (other than WAFB) where the widget have been added click on the recipes, and 19% of visitors either rate the recipes or e-mail them to friends.
These high rates of interaction and engagement prove that Raycom Media and WAFB did all the right things when deploying the widget, such as making it prominent and visible, allowing people to put it on other sites, making the content within it relevant and interesting, and promoting the widget.
