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April 21, 2008

Enterprise Spending on Widgets to Increase Dramatically

Our friends over at ReadWriteWeb had a fascinating post this past weekend regarding business adoption of Web 2.0 technologies.  They cite a report released by Forrester Research predicting that Enterprise-level spending on Web 2.0 companies -- which stood at $455 million in 2007 -- will explode to a $4.6 billion market by 2013.

The report also broke down Enterprise spending by type of Web 2.0 technology.  They predict that the market for widgets will increase from a $29 million in 2007 to a staggering $340 million market by 2013.  That's an almost 12x increase in a 6 year period! 

These figures underscore the importance of NewsGator's increasing commitment to, and activity in, the fast-growing widget space.  We strongly believe that syndicating and widgetizing content using NewsGator widgets is crucial to your brand "owning the conversation." 

  

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Josh Larson
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