AdBurner Step-by-Step

AdBurner is NewsGator's integrated solution to online advertising. Put simply, we make it really easy to put ads into your widgets, which can then be distributed via social networks and other websites.

For some background, here is the AdBurner page on NewsGator Widgets: http://www.newsgatorwidgets.com/webinars/adburner/default.aspx

And this blog post talking about some of the benefits of the service from the widget blog: http://blogs.newsgator.com/newsgator_widget_blog/2009/01/newsgator-annou.html

And this post is how to use it! It's so easy I could cry.

Right now we've got it set up for Ad Meld, Technorati, and generic HTML ads (like a GIF with a link).

When viewing a widget on your Manage page in Editor's Desk, click on our neat little AdBurner icon.

Add a new item, and specify the values as given to you in the ad script. For example, if I have a Technorati ad that looks like this:

<SCRIPT TYPE="text/javascript"
   SRC="http://ad.yieldmanager.com/st?
   ad_type=ad&ad_size=234x60§ion=123456">
</SCRIPT>

It can be specified for the widget like this:


And now, in the widget code, here is how you call your ad (are you ready?!?):

${ RenderAd('ng_ad') }

That's it. As you can tell, this allows you to change the ad info and ad provider without changing anything in the widget. Pretty cool, huh?