All Things Digital Launches iPhone Application Powered by NewsGator Technology

The website All Things Digital, which is co-edited by Wall Street Journal columnist Walt Mossberg and BoomTown blogger Kara Swisher and is the online extension of the annual "D: All Things Digital" conference started by Walt and Kara in 2003, today announced the launch of a new iPhone™ and iPod® touch application on the Apple App store which was developed using the NewsGator iPhone Media Application Framework. 

The application makes exclusive content from AllThingsD.com and the D conference available for iPhone and iPod touch with a range of features and tools including:

• Kara’s BoomTown, John Paczkowski’s Digital Daily and Peter Kafka’s MediaMemo blogs and video
• Walt’s Personal Technology and Mossberg's Mailbox columns, his videos and his Mossblog
• Katherine Boehret’s Mossberg Solution column and videos
• Ability to post article links and text descriptions directly to Twitter and Facebook, or to email them to a friend
• Galleries of D conference videos and photos including the full 2007 historic joint appearance by Steve Jobs and Bill Gates
• Live D7 conference coverage throughout the May 26-28, 2009 event.

Walt Mossberg describes the app: "All Things Digital for the iPhone is a smart, streamlined mobile application that we know iPhone and iPod touch owners interested in technology and media will enjoy."  Developed using the NewsGator iPhone Media Application Framework, the All Things Digital app is designed to contain all the news and reviews from the Web site. As on AllThingsD.com, each journalist’s section is identified by specific color schemes and headshots, including stylized icons that emphasize each writer’s personality and beat. Customized navigation enables users to choose their favorite sections and personalize the content.

The All Things Digital app is available immediately for free from Apple’s App Store on iPhone and iPod touch or at itunes.com/appstore/. For more information, go to allthingsd.com/mobile/iPhone.

NewsGator Powers New Variety.com iPhone App & Widget

This morning, Variety.com launched a brand new iPhone app along with a widget on their site, both powered by NewsGator.  Variety is one of the premier sources of business news covering the entertainment and media space, and its new iPhone app allows readers non-stop access to the most compelling entertainment industry buzz.

The iPhone app was developed using NewsGator's content syndication services and Reed Business' Search Zibb on Demand search engine.  Neil Stiles, President and Publisher of the Variety Group explains that their audience "includes some of the world's most powerful professionals and busiest stars, all of whom want information as and when it happens" and that the new Newsgator-powered iPhone app and widget give them "a competitive advantage" that offers their readers "greater choice in a market with an ever increasing number of media outlets."

In addition to the speed of content delivery, the iPhone application and widget both allow users to select only the content they're interested in, whether that's news, reviews, videos, photos, or interactive tools.  As Walker Fenton, GM of NewsGator's Media & Consumer Products, explains, "the media landscape is changing, and publishers are looking for creative ways to increase revenues while holding the line on costs.  Viral content syndication meets this need head on and, in the case of the Variety Widget and iPhone app, rides the world's relentless interest in movies and entertainment."

NewsGator servers drive content quickly and continuously to the iPhone app and widget, and NewsGator's Editor's Desk application provides control and customization directly to the media source, allowing Variety to edit its content feeds on the fly.   The content within the app and the widget is generated through Zibb, the business-to-business search engine of Reed Business, one of the premier providers of business information to the world. 

Check out the new iPhone app and widget today.

Also, you can read the official press release here. 

NewsGator Widget Webcast with National Geographic – 4/2/08

Interested in boosting your online traffic and revenue?  We are hosting a webcast titled “Driving Web Traffic & Monetization With Widgets” on Wednesday, April 2, 2008 at 2:00PM ET.  Together with National Geographic, we will share widget best practices that will help you achieve greater customer interaction, higher page views, and expanded ad sponsorship opportunities.

With widgets, you can create user-driven experiences by enabling customers to interact with your brand and content from the online location of their choice including start pages and social networks.  By attending the webcast, you will:

    - Discover the differences between banner ads and widgets.

    - Learn the top 5 strategies for creating widgets that deliver positive business results.

    - See sample widgets and actual widget metric data from leading brand and media companies.

If you are interested in joining the webcast, please complete our online registration form.