Facilitate and Propagate Timely Corporate Messaging and Social Business Collaboration with Ghostwriting

In every organization, responsibilities pile up. It can seem impossible to prioritize everything and get it done on time. Anyone in a business organization can derive real value from improving their workflow and collaborating to get a message out.  Enter NewsGator’s latest “ghostwriter” feature for simplifying social enterprise collaboration on blog posts.

In many organizations, an employee may be asked to draft a blog post for someone else.  The writer will likely create a draft in a desktop-based word processing tool and ask the requester to review, edit, and approve the copy.  This exercise typically involves working several revisions of the draft through company email—opening and closing the publishing software over and over, weeding through several strings of messy email comments and tracked changes to enable organizational leaders to express their views in a timely fashion.

NewsGator’s ghostwriter feature simplifies this process.  When this feature is enabled, users can choose to save blog posts on behalf of another colleague.  When the draft is done, a notification email is automatically sent within the activity stream event to the appropriate person.  This feature tightens workflow, letting organizational leaders, or approvers, quickly access relevant blog content, voice their opinions, and make productive edits directly in the system. Once approved the post goes live as written by the approver so that employees see the content as coming from a notable voice in the organization.

This ghostwriting capability also makes blog posts and associated comments more accessible to all colleagues, increasing social enterprise collaboration and commenting on content throughout the entire organization. Adding a comment on a blog post creates an event in the activity stream, enabling users across all parts of an organization to easily view and interact with it.

NewsGator’s latest ghostwriting features make it easier for business leaders to provide timely input on company activities, while facilitating an interactive and content-driven social organization. To learn more about how NewsGator’s social enterprise collaboration ghostwriting features for Social Sites version 2.5 can help build and better engage your workforce, please visit www.newsgator.com.