We announced today that our best-of-breed consumer applications will synchronize with Google Reader going forward. We announced yesterday that we’ve hit the 1 million enterprise user mark. As part of the announcement about our relationship with Google we also announced that we’re ending support for a range of free consumer applications including NewsGator Online by the end-of-August.
2500 tweets and one hour later (my personal favorite tweet so far; “otherniceman too drunk to understand what is happening with Newsgator and Google”) seemed like a good time to clarify a couple of things.
- What does this really say about NewsGator? The meme here is focus – our enterprise social computing business has exploded beyond our dreams (for which RSS is the primary enterprise application integration protocol – woo hoo!) and we felt it’s important to insure we have a tight focus on that opportunity. The consumer products are part of that – FeedDemon and NetNewsWire have huge fan bases among our enterprise customers. But we’d grown to the point where we had over 60 different SKUs, most of which had very small audiences … so we developed a strategy to give those audiences a path forward while allowing us to focus.
- Why stop NewsGator Online and some of the other free applications? The vast bulk of consumer users of our products use NetNewsWire, FeedDemon, and NetNewsWire for the iPhone. We have a pretty limited audience for the consumer apps that we’re not going to continue to support, including Online. We felt that as we add Google Reader synch for our best-of-breed consumer apps we would take the opportunity to focus our portfolio and activities where we have big audiences; where we continue to innovate; and where we’re generally headed as a company. NetNewsWire, FeedDemon, NetNewsWire for the iPhone; our DataServices, TapLynx, and widget businesses; and our rocketing enterprise businesses are where we’ll focus our efforts going forward. As we announced, ALL of the consumer applications will continue to be supported for our Enterprise customers.
- Why Google Reader/Google Synch? We looked for the best online reader companion, and online synchronization platform option, for our consumer applications … and of course have had tons of requests for synch with Google as well. Google was clearly the best option for an online companion to the consumer readers we’ll continue to innovate and support.
- Why ads in the consumer applications? We are heading toward two versions – those with ads and forthcoming for-pay versions without ads. We feel that the quality of the apps is such that these are fair deals. We hope you’ll agree.
- Are FeedDemon, NetNewsWire, and NNW iPhone all going to continue to be developed? Will consumer versions have at least as much functionality as enterprise versions? Yes, and yes.
- Isn’t it sad that NewsGator Online is going to go away? OK, I’ll admit I’ll miss it. But I’ll also tell you that the vast bulk of my content consumption time personally is integrated into my use of our Social Sites platform internally. (Well, and FeedDemon. And NetNewsWire for the iPhone). So I’m sad … but I’m getting more, faster than ever, via NewsGator’s technologies.
We announced a whole bunch of stuff today to insure everyone who was affected had a clear way forward. But if you’re still unclear, or concerned, let us know (comments to this post work) and we’ll respond as fast as we can.
Thanks,
J.B. Holston
President and CEO



Laura Farrelly, VP of Marketing
Brian Kellner, VP of Products