White Paper: A 6 Step Roadmap to Ensure Succesful Enterprise Social Computing Adoption

The seismic success of Facebook, Wikipedia, Twitter and other social computing tools often creates soaring expectations for viral adoption of social computing in business settings.  While the "just build it and they will come" strategy works in the consumer world, it's a dangerous approach for businesses: users may never come, or they may come and waste their time.

That's why today NewsGator has released a six-step roadmap for successful enterprise social computing adoption.  It's a systematic analysis to help ensure that Enterprise 2.0 initiatives make sense to users and improve business performance exactly as intended. 

The following six steps are thoroughly explored in the white paper:

1. Identify business problems and goals
2. Define use cases to help solve business problems
3. Select the correct technologies 
4. Publish best practices for use
5. Identify obstacles to participation
6. Identify desired cultural transformations

You can download "A Roadmap for Successful Adoption of Social Computing in the Enterprise" here.