NewsGator’s ‘AdBurner’ Streamlines Online Advertising for Premium Publishers

Do you struggle with monetizing your social media and mobile applications?  Do you have difficulty managing and tracking your online ad inventory?

NewsGator, along with key partners, can help you solve these issues with AdBurner – an innovative program we launched today that helps premium publishers optimize ad placement, management, and revenue across any platform. 

The initiative is built around best of breed advertising partners Technorati, Admeld, Gigya, Medialets, and Tremor Media.

AdBurner provides a turnkey advertising-based solution for premium publishers that allows them to optimize ad revenue around key web 2.0 technologies with no incremental effort on the publishers’ part.  AdBurner is aimed at optimizing the CPM for, and process of, inserting and managing advertising into NewsGator’s publisher products suite, including services as diverse as widgets, related content, and iPhone applications.

To learn more, read the press release.