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May 30, 2008

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Cindy

It's not only the writers and publishers who are evolving, it is the consumer who is changing as well. How much of the drive toward this chattier, more informal style you've referenced, which needs to incorporate rigorous standards, is borne out of the public's expectation that every single thing be catered exactly to their taste?

I think this is the end result of the trend seen in Chris Anderson's The Long Tail and Susan Friedmann's Riches in Niches -- the power of the niche is so strong, so customer defined and driven -- that every industry, including publishing and journalism, is forced to respond.

There may still very well be a place for traditional newspapers -- but they're going to morph into a specialty product, and lose that everyman feel they had a generation or two ago. The everyman is reading blogs -- and they're writing them.

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