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November 06, 2007

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Paul Mabray

We are curious to know if people ever use brands rss for products, prices, events, recipes or news (the feeds we give to people off all of our websites). We are trying to see if a consumer goods product can leverage RSS for helping spread their brand message.

for an example look at the bottom of the page of http://www.renteriawines.com/renteria/index.jsp

Inertia - Powering the Wine Revolution

---Paul Mabray - CEO

Craig Lachman

Paul,

I just sent you an email but will briefly respond here.

Your question speaks to where we’re now taking the syndication services side of our business (click over to http://www.newsgatorwidgets.com). Yes, many of our customers have been media firms (which makes sense). Recently, however, we’ve been working with many more retail, “consumer brand” firms to spread their messages. One example is the “Rhett Butler” widget that St. Martin’s Press is using to count down the days until the new Gone With the Wind novel is released (http://www.rhettbutlerspeople.com/widget.html).

Amazon uses RSS to advise when books are available, non-profits that we work with are using RSS to announce events via widgets. So, yes, consumer goods products can effectively leverage RSS to spread their brand message.

Jim Sims

I'm a software developer and make lots of tools for myself, however, lately I have been making tools which leverage RSS for businesses.

One example is a tool that is used by management to push information to sales & marketing people. With RSS one gets information out immediately. These tools include several other industry specific widgets (converters of all kinds including force in Newtons, video players with auto download, OS X text to .mp3 to push audio files to iPod using sales guys, etc.), these widgets are valuable enough to their work that the RSS feed stays visible.

When one is making such tools for an idividual you can make cool, small custom interfaces.

M.P.Kumaran Kutty

Dear Sir,

I only want the rss feeds to use in my blog

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