As TechCrunch reported yesterday and we announced this morning, NewsGator Go! for Windows Mobile is now generally available. The product, which you can purchase for $29.95 on our Web site, is the latest addition to our family of RSS aggregators that includes Web, Outlook, Windows, Mac, and Media Center Edition versions.
NewsGator Go! for Windows Mobile allows users to read content and manage subscriptions directly from any device running the Windows Mobile 2003 or Windows Mobile 5.0 or later operating systems, including the Palm Treo 700w, Motorola Q, Cingular 2125 and HP iPaqs. Content including feeds and links is automatically formatted for the devices and gets cached and stored locally so you can read it when you are not connected to the Internet. As is the case with all of our RSS aggregators, there is full synchronization between NewsGator Go!, NewsGator Online and the client-based products, meaning that users won't see articles reappearing as new every time they switch interfaces. Subscriptions for NewsGator Go! for Windows Mobile can also be managed within the locations section of NewsGator Online, allowing users to specify which feeds they want to appear on the device.
While a certain subset of our users switch between several different platforms on a daily basis, the bulk of our users, particularly those who have purchased a client-based product, tend to do the bulk of their reading in NewsGator Inbox, FeedDemon or NetNewsWire. Virtually all of them are away from their computers at some point in time and business users in particular can really benefit from a rich client product to access critical feeds while they are commuting to work, on the road or even waiting in line to get their daily caffeine fix. On that front, we're currently working on integrating NewsGator Go! for Windows Mobile with NewsGator Enterprise Server. Also keep an eye out for an announcement of the counterpart for J2ME-capable devices going into beta in the near future
A couple of other things to report about. Nick Harris, one of our rock-star client product architects, announced a pre-release of a nifty utility called NewsGator Desktop Sync. Originally demonstrated back in March at the Mix '06 conference, NewsGator Desktop Sync is a system tray application that keeps your feeds, folders and read states synchronized between NewsGator Online and the Windows RSS Platform (Windows Vista, IE7). This means that any application that uses the Windows RSS Platform will be automatically synchronized with a NewsGator Online account. March Orchant of ZDNet has a nice blog post that describes the benefit. Finally, for those of you interested in learning more how RSS technology is being used inside of organizations from a centrally-managed perspective, we have a new sign-up form for our Webinars.
Technorati Tags: enterprise+rss, rss, NewsGator, Windows Mobile,



Laura Farrelly, VP of Marketing
Brian Kellner, VP of Products
Fantastic article covering some points I really needed. Thanks
Posted by: Markus | March 29, 2007 at 10:36 AM