NewsGator Private Label Platform 2.0- The Future of Online Brands

We've been quiet on this blog for the last three weeks as the team has been heads-down working on an exciting new platform.  We're pleased to announce the release of NewsGator Private Label Platform 2.0, a groundbreaking RSS-based social media platform for publishers, content providers, associations and commercial Web sites that will drive revenue and extend brand loyalty through personalized content and social networking.  The platform includes three new syndication services, a new branded mobile RSS reader, and improvements to our existing branded Web and desktop readers.  The platform also includes a community publishing system that comes via a partnership with iUpload, the leaders in enterprise blogging.

In the Web 2.0 world, sites need to become more dynamic and personalized and leverage the content contributed by people outside of their editorial staff and/or marketing department.  This offering makes it incredibly easy to offer a richer, more compelling offering to visitors by bring content from bloggers (our syndication services) and members of the community (community publishing tool) and blending it with content created by editors or marketers.  We then make it easier to personalize and consume the content through our branded RSS readers.  Sites such as the Columbiarecord.com are jumping on board to take advantage of this unique offering.  Details about each of the products are below:

Branded Readers- All synchronized

• Web-Based- The 2.0 version includes new AJAX features that allow users to cretae a personalized view of their news and information within the site's look and feel
• Headlines-The leading desktop readers for PCs (FeedDemon), Macs (NetNewsWire) and Outlok (Inbox), with branded content and look and feel
• NewsCast- Send feeds to any HTML-compatible phone with a single click

Syndication Services- Publish “headlines” of rich dynamic content throughout a site. 

• NewsGator Buzz- Show the most popular, most read and highest rated content from NewsGator’s rich archive– as well as lists based on a wide range of other attributes
• Headlines-Promote content from any feed or group of feeds
• NewsCast- Post content from content providers that has been pre-approved for publication on a site. This full text content can be published on your pages that serve ads.

Community Publisher- Lets users generate their own text, photos, podcasts and other content. This integration of NewsGator’s Private Label Platform with iUpload’s Customer Conversation System is the only enterprise-class solution available.

The Mobile Readers and the Syndication Services are available for preview and will be generally available later in this quarter.  The rest of the services are available now.  Please visit www.newsgator.com/privatelabel.aspx to find out more.

Comments

[Doug Monahan]

Hello - I would like to speak with your organization about private label branding of your technology. We are going to be releasing our product very soon - Summer, 2006, and I believe that your product could provide it quite easy for our customers to parse the news.

Essentially our product gets contacts - from the html web pages - we get photos and bios of contacts and store them in a sql table.

If I understand your technology correctly - it would be possible for us to have the Washington Post, the New York Times, USA Today and all of the major newspapers converted to html and dropped on our site - for our own internal use - not for others to read. We could then - parse the html code - and have the names of the contacts and their quotes from the newspapers each day.

I think??? Our product needs a url in order to parse - so - how can we get urls - from your rss feeds - and be able to demonstrate to our customers that they can quickly and easily get all of the quotes from the worlds newspapers. Doug Monahan 512-342-8220 doug@daybreakdirect.com