NewsGator Powers Branded RSS Aggregator for Newsweek

Yesterday, we announced that Newsweek, one of the country's leading weekly news magazines had launched a privately-branded RSS aggregator through NewsGator Private Label Hosted Solution.  The site has been in public beta for several days, and we're seeing a large contingent of their readers using the service on a daily basis.  We host private label readers for a number of publishers, media companies, and content providers, and each one has a slightly different twist in terms of the interface they provide to site visitors.  Newsweek is no exception.  They have a very simple and clean look and feel, and it takes only one a few clicks to add feeds to the personalized reader.  There's no sign-up process, an account is created the first time you access the application and if your computer allows cookies, you don't have to sign-in each time you return.

Newsweek has made it incredibly easy for their readers to get a wider range of content in a highly personalied, easy to use format.  Newsweek benefits by having a stickier site and more opportunities to display ads. Check out their aggregator for yourself by going to http://headlines.newsweek.com/NGWhiteLabel/Sites/NWk/reader.aspx?feedid=406450&cnt=4.  Watch this space for more announcements about how other publishers, media companies and content providers are offering privately-branded RSS aggregators on their sites.

Comments

[Greg]

Aside from the personal nature of news aggregation, the whole reason I use a product like FeedDemon and news feeds in general is to *avoid* the ads and collect news in *one* place, so I don't have to traipse all over the Web looking for news that interests me. I see these private label news aggregators as an unwelcome trend that benefits only the sites, not the user, and one which Newsgator appears to want to perpetuate (since the company is providing the backend). As these private aggregators proliferate, sites will eventually evolve toward terminating their RSS feeds (even if they now say they have "no plans to do so") and users will be forced back into visiting each site of interest. That's a big step backwards, IMHO.

Maybe I'll switch to another aggregator that doesn't promote this private label trend.

[Joel Rogerio]

Crônicas, contos, cidades, colatina, vitória, são paulo, myspace, fernando pessoa, literatura, brazil

[Backup]

@Greg:

I think you are confusing things here. NewsGator is not offering a branded version of FeedDemon, but an online rss reader like NewsGator.

This deal does not mean that FeedDemon will be displaying ads in your feeds.