In case you missed the announcement this morning, NewsGator has partnered with FeedBurner to extend the value of our market-leading Private Label offering to commercial publishers. Currently, the Private Label solution offers all of NewsGator's state-of-the-art features in customizable, branded applications that reflect the look and feel of our clients. It is, literally, an extension of their brands. The partnership with FeedBurner now gives us the ability to leverage all of FeedBurner's publisher services for optimizing reach, promoting new subscriptions and monetizing the channel. And, the new Unified Dashboard (our single point of entry for access to all metrics) will provide end-to-end details regarding feed delivery and consumption numbers whether provided by NewsGator or FeedBurner.
We're pretty excited to be able to offer online brands not only the best solution for providing aggregated content to their subscribers, but also the ability to monitor in great detail the audience response to it. Look here for more information on the partnership.



Laura Farrelly, VP of Marketing
Brian Kellner, VP of Products
go a head
Posted by: sagar | October 19, 2005 at 03:08 AM