RSS Users; Three times as valuable

Nielsen has measured it!

NEW YORK - September 20, 2005 - Nielsen//NetRatings, a global leader in Internet media and market research, today reported that RSS users are significantly more engaged in online news than non-users, visiting an average of 10.6 news sites compared with 3.4 news sites for non-users.

"Convenience is the primary reason respondents gave for using RSS feeds," said Jon Gibs, senior research manager, Nielsen//NetRatings. "Once the technology has been adopted, users can easily add new content. This allows news-hungry Web visitors to sample a wide variety of news sources," he continued.

Not only do RSS users visit more news Web sites than non-users, they also visit those sites more frequently. RSS users visited the top 20 news Web sites nearly three times as often as non-users and all other news Web sites four times as often. This means that sites outside of the top 20 properties may be among the greatest beneficiaries of RSS.

Notably, 83 percent of survey respondents who were identified by clickstream data as RSS users were unaware that they were using RSS technology. This can be explained by sites such as MyYahoo!, where users can customize content without knowing anything about the RSS feeds that make that customizing possible.

Note that embedding the reading in the brand is key to adoption.

Which is exactly why NewsGator has all its wonderful APIs, and Private Label business...

Comments

[fern]

"news gator" Is rather new to me. As I go on, I realise I am surfing on a tradewind, and where it blows nobody nows. The final destination is in the navigator's hands. The dilema is it's not yet decided who really is in charge of navigating, Is it Google, Yahoo, Msn, or is there a pirate ship overseing all navigators & aggregators. Where we being ship-blogged to? .There must be at least half a dozen people like me who can't make sense of all this confounded tech sense- rss, xml.Atom FEEDS,news gator and Pay Pal.
take a raft and come see me on a desert island called Florida at http://gators.blog.com

[شبوة سوفت للبرامج]

Google, Yahoo, Msn ok man tankes